Hello Dave
Thanks for the reply, I'm not sure what happened with me missing the initial installation screen but either way, I was not best pleased when I had realised what happened.
On the GDPR point, you're quite right that the GDPR is concerned with the processing of personal data, however, the Privacy and Electronic Communications Regulations covers direct marketing which requires consent for any electronic marketing. Historically, there was no definition of consent in the PECR but instead referred to the ePrivacy Directive which in turn referred to the Data Protection Directive. When the the GDPR came into force, it revoked the Data Protection Directive and confirmed that all references to the Directive were now references to the GDPR.
Therefore, consent under PECR is now based on the GDPR consent, meaning that it must be given freely and a positive action must be taken thus the automatic opt-in is not compliant. Regardless, the requirement to obtain GDPR consent under PECR was formally introduced in March earlier this year and explicitly states this in Regulation 2.
Finally, the GDPR also confirms that a person suffering damage (inc. non-material damage) where one is required to comply with the GDPR but under some other legislation (in this case PECR), that person is entitled to compensation.
In my view, by automatically opting in users to install CCleaner Browser without consent at the GDPR standard is unlawful - or at least I'm prepared to test that theory.
Given the fact that you admit no personal data or details are collected, Piriform cannot rely on the soft opt-in either.
I'll be in touch in due course with a letter to your london office and we'll see where it goes.