Quote
Benjamin Edelman
Yahoo's Right Media ad marketplace features widespread ads exactly designed to deceive. I present ten examples of these deceptive ads, and I critique their unwelcome characteristics. To estimate the prevalence of deceptive tactics, I examine Right Media's own analysis ad characteristics -- finding that by Right Media's own admission, deceptive ads total 35% or more of Right Media's advertising inventory.
Also interesting:
False and Deceptive Pay-Per-Click Ads
http://www.benedelman.org/ppc-scams
Who is Benjamin Edelman?
http://www.benedelman.org/bio














